The video feature in the CMP fits particularly well with our universe. It allows us to fully incorporate the sport and adrenaline dimensions that are core to the brand.

The collaboration between the Paris Opera and Axeptio was a success, demonstrating that personalization and creativity can enhance user engagement and cookie acceptance rates.

With these higher opt-in rates, our GA4 reports now reflect reality much more accurately—thanks in large part to the proper implementation of Consent Mode v2. It allows us to keep a consolidated, usable view of our data, even when it’s partial.

Axeptio not only enabled DroneXperts to regain its ability to run remarketing and advertising campaigns, but also strengthened user trust in the brand while ensuring compliance with Law 25.

By combining two levers — traffic acquisition and CMP optimization — we were able to collect enough compliant data to make informed decisions about our conversion funnel.

We are more than satisfied with our collaboration with Axeptio, which has gone above and beyond to help us achieve our goal and meet the challenge of legal compliance while ensuring a good consent rate.

After implementing Google Consent Mode v2, and thanks to a new, more transparent and personalized approach, our consent rate climbed to 72%.

First-id retargeting campaign via Axeptio allowed us to test a technology tailored to new advertising targeting challenges and measure its true impact. The initial results are promising and pave the way for new collaboration opportunities.

Maximising CMP interaction is a key lever in our digital strategy. We can provide more relevant product recommendations and effectively activate retargeting by increasing the volume of opt-ins