This month, we focus on a key digital challenge: balancing digital performance with respect for user choice.
In this edition, discover the issues surrounding the privacy paradox and the balance between data collection and data protection discussed during the roundtable organized by the Cit.Us International Chair, the role of the Global Privacy Control (GPC) in the United States, and real-world agency use cases showing how clients are supported with Axeptio:Yateo (a digital advertising agency), Sitegrow (a CMP and SEO/GEO specialist), andMM Creative Agency (a Dutch agency).
Finally, explore the latest regulatory developments and market initiatives through our industry watch, and find upcoming opportunities to connect with the Axeptio team.
📖 This month's read!
When data drives performance… but tests our privacy limits in 2026
In 2026, companies face a major dilemma: how to reconcile business performance with personal data protection? Even though users say they care about their privacy, most continue to accept their data being collected without scrutiny—a contradiction known as the privacy paradox.
GPC in the US: a universal signal to refuse data sharing
Since January 1, 2026, recognizing the GPC signal has become mandatory in four U.S. states. This browser-level signal allows users to opt out of data sharing everywhere, making consent a key issue for both user experience and compliance.
Google Ads & consent: performing in full compliance
With YATEO and Google’s Consent Mode v2, optimize your Google Ads campaigns while respecting user consent, for sustainable and responsible performance.
CMP & SEO/GEO: Turning compliance into a visibility driver
Sitegrow and Axeptio explore how consent impacts performance, visibility, and user experience—showing how a well-configured CMP can strengthen SEO and GEO while improving trust and navigation.
WhatsApp classified as “Very Large Online Platform” under EU DSA
The EU now designates WhatsApp’s Channels feature as a VLOP, imposing stricter obligations on content moderation, risk assessment, and user protection.
EU watchdogs warn Brussels AI plan could weaken privacy protections
EU data protection authorities have raised concerns that the European Commission’s proposals to simplify AI and privacy rules may make it easier for companies to use personal data and weaken core protections.
MM Creative Agency customizes consent with Axeptio
In the Netherlands, the agency optimizes UX and GDPR compliance for its clients with Axeptio, while seamlessly integrating Google Ads and other marketing tools.
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