In this edition, enjoy a sporty end of 2025 with to our white paper on our client FIBA, the latest Product Lab update on our tool Shake, and the newest insights on compliance in the Netherlands. And don’t miss all the other end-of-year news! 🎄
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Welcome to December's Edition!

 

For this final edition of 2025, and with the holiday season approaching, we first want to thank you for a wonderful year together and wish you Happy Holidays!

A big thank you to all our clients and partners for their trust, which has allowed us to accomplish great things this year, including the opening of Axeptio’s Canadian branch, the acquisition of AdOpt in Brazil, and Cookiecode in the Netherlands. 2025 also saw the birth of exciting new projects, such as a new fully immersive design and collaborations with leading international brands, including FIBA, BRP, and TUI...

Before the year ends, take a moment to explore our latest updates, including our newest ebook on our client FIBA! 🎄

📖 This month's read!

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🏀 FIBA White Paper: Consent as a Lever for Audience Growth and Brand Image

 

Discover our new white paper on FIBA (International Basketball Federation) and its global consent management strategy: 214 countries, 6 mobile apps, and 4 websites. Learn how the International Basketball Federation redesigned its consent processes to balance compliance, branding, and marketing performance.

Get the ebook

🎁 Latest from Axeptio!

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Shake by Axeptio simplifies cookie-banner compliance 

Our tool Shake automatically audits a site’s cookies/trackers, flags mis-configured ones, and builds a compliant cookie-banner — saving time for agencies and ensuring ongoing compliance.

Learn more

Insights - Compliance in the Netherlands  

We published a guide about adapting cookie-banner settings to Dutch compliance standards. A must read if you manage clients in the Netherlands or other European markets and want to ensure banners remain legally sound.

Read the article
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Best of 2025 Consentement

Best of 2025: Axeptio in Santa's Sleigh!   

Christmas takes the spotlight at Axeptio: checkout our 2025 recap in three movies, highlighting client stories, product updates and legal developments around compliance and consent.

Read the article

🎶 Industry Watch!

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Austria files criminal complaint against Clearview AI

Austrian privacy group noyb has filed a criminal complaint accusing Clearview AI of illegally collecting Europeans’ images for facial recognition, potentially exposing its executives to GDPR liability.

Read the article

CNIL fines American Express for cookie violations

The CNIL fined American Express €1.5 million for placing cookies without consent, highlighting the importance of respecting user privacy and consent rules under French law. Learn why valid user consent is more important than ever.

Learn more
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Google hit with EU antitrust fine in ad-tech shake-up

The European Commission recently fined Google €2.95 billion for abusing its dominance in digital advertising, accusing the company of “self-preferencing” its own ad exchange and disadvantaging competitors.

Read the article

🎄 The events that brought us together in 2025!

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What 2025 looked like for us:

  • 79 events we attended across the globe

  • Including 45 in Europe

  • 33 talks delivered

  • 4 webinars, a great opportunity to answer your questions live

  • 2 events hosted by Axeptio

  • And hundreds of wonderful connections!

Wishing again all our readers a wonderful Holiday Season! ☃️

Thanks to all our Martech partners for an amazing year!

We build powerful synergies for you — meet the partners we team up with!
Want to join the Axeptio partner network? Contact us!

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The Solutions Offered by Axeptio

2 CMPs, also available on mobile

Both CMPs are GDPR compliant and Axeptio is a Google Partner

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Why choose Axeptio? Because optimizing the consent experience is essential for improving acquisition, conversion, and monetization strategies.

 

Best Regards,

The Axeptio Team

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